Cleanliness Is Next To WODliness

cleanliness

I’ve had the pleasure of visiting many CrossFit gyms over the years and I can tell you, they are not all created equal. I’ve seen the good, the bad, and the downright ugly.

As coaches, we put a great deal of emphasis on quality of movement. But have you considered the importance the quality and condition of your facility plays in the success of your business?

With Boxes opening up everywhere, the pervasive attitude is “If you build it, they will come.” But if it’s a pigsty, they certainly won’t stay. The assumption can be made that if an owner doesn’t care about the condition of their facility, [they] probably don’t care about their clients.

Greg Glassman asks, “How clean is your bathroom.” He goes on to say, “…the quality of a gym, and more over, the quality of their training, can be discerned by the cleanliness of its bathrooms.” Maybe…maybe not. But his point is well taken. The cleanliness of your facility is a symbol of something more important. The bathroom is simply an extension of how much you care and how much pride you take in your business.

You can’t get pride if you don’t already have it.

I grew up in a rust belt, coal-mining town in Western Pennsylvania. We didn’t have a lot, but we took pride in what we had. My mother used to say, “Take pride in yourself and others will take pride in associating with you.” I carry this philosophy with me today and apply it to my business.

We have the unique designation (among other things) of being the cleanest CrossFit gym in our area. Our coaches take great pride in this designation. But it has more value than that. It shows our clients that we care. We ensure the gym is cleaned twice a week (not including daily touch-ups after classes) and the equipment is well maintained. This commitment to our clients, and the pride we feel in our business manifests itself in a clean floor, a clean bathroom, new equipment, which in turn results in a great experience for everyone.

In the scheme of things, the cleanliness of your facility may not be a priority for you, but consider the impact the gym’s appearance has on the bottom line of your business. It’s safe to say you wouldn’t recommend a filthy restaurant to your friends and family. So why should you expect your clients to refer their friends and family to your business if conditions are questionable? There is simply no excuse for neglecting this critical component of your business. If you don’t have the time to clean the gym yourself, hire a cleaning company to do the housekeeping for you.

“Caring is more difficult to teach or to instill.”

At the foundational level, training comes down to a love of your clients, pride, and an unrelenting commitment to excellence. If you really, really care, everything else usually falls into place.

Clients pay a premium for gym memberships. It’s our belief they should get what they are paying for. And that includes a clean gym.

Dig in!

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